Best Practices

Social media follower generation
- The cognitive AI EMMA can do it!

Community management requires a lot of time = a lot of potential for savings

Let the cognitive AI EMMA support you with social media follower generation

Focus on personal contacts

In social media, it is essential not only to be visible, but also to actively interact with your target group. Our RPA solution EMMA offers you the opportunity to automate the entire follower generation process efficiently and reproducibly.

Your advantages at a glance

  • Targeted follower generation: Efficient management of networking requests to expand your social media presence in a targeted manner.
  • Efficient interaction: Strategic liking and sharing of relevant content increases engagement and raises the visibility of your brand with the desired target group.
  • Dynamic optimisation: Continuous adaptation to current trends and user behaviour to maximise your follower growth.

Step 1: Identification of potential interested parties

The first step in the process is the targeted identification of potential followers. Let EMMA search specifically for previously defined terms or hashtags and thus identify followers of interest to you.

In addition, it is also possible to identify alternative search terms of interest to you and thus expand the search to users who are interested in similar topics to your target group.

Step 2: Make precise networking requests

After identifying strategically suitable target persons, EMMA takes over the triggering of networking requests. This is where the capabilities of cognitive artificial intelligence really come into play. It makes automation at this point possible in the first place, as it can imitate the behaviour of a normal user and thus circumvent the anti-SPAM mechanisms of social networks.

In combination with a generic AI such as the AI agent AIMAX®, customised messages can also be created to ensure authentic and appealing communication. These messages can contain both general interests and specific points of reference to encourage greater acceptance.

The figures speak for themselves

When using our RPA and AI solutions, the following results are achieved on average:

7-fold
increase in productivity per employee

+98%
Increase in quality and resilience

2 days
Average automation effort per process

Step 3: Systematic interaction through liking and sharing

To encourage engagement, the EMMA cognitive AI can also continuously interact with posts from identified users. Not only will relevant posts be liked, but they may also be shared to increase the visibility of your brand. These activities can be precisely customised to times of high activity in order to achieve maximum attention.

Step 4: Automated content curation

Another exciting use of EMMA cognitive AI is the automated curation of thematically appropriate content. By analysing trends and current topics, EMMA can provide you with content suggestions that resonate with your target group and publish them automatically at preset intervals.

In combination with the AI agent AIMAX® or another generic AI, it is also possible to create articles - e.g. by summarising and linking complex topics. A manual control step can of course be added at this point.

Step 5: Continuous evaluation and optimisation

With EMMA, it is of course also possible to log the activities carried out in order to gather valuable insights. Based on this data, the process can be dynamically adapted to current trends and developments, which enables continuous optimisation of follower generation.

Other relevant applications in this context

Process automation
at a fixed price!
Contact us now.

AIMAX Business Solutions combines excellent solutions with first-class service. Your added value is our goal. Unique AI systems allow us to act independently of the application. With process automation and digital assistance, we unlock new potential in your company.

Result

EMMA offers you a flexible and robust solution to significantly expand your social media presence. Let Cognitive AI take over the repetitive and strategic tasks while you can focus on the creative direction of your brand. Rely on sustainable and data-driven development of your social media follower base with EMMA.

These awards say more than 1,000 words

Logo, i-ways Innovation Award 2024 Logo, Hessen Champions Logo, Winner of German Innovation Award 2020 Logo, Fraunhofer IPMS 2023 Logo, SAP Innovation Awards 2020
Andreas W. Ditze

"The use of artificial intelligence is constantly opening up new possibilities. Expanding visibility in social networks is just a finger exercise. If you have any questions about AI and how it can be used in your company, please feel free to contact me."

Andreas W. Ditze
Managing Director
Feel free to contact me!

Further application examples

Process automation
at a fixed price!
Contact us now.

AIMAX Business Solutions combines excellent solutions with first-class service. Your added value is our goal. Unique AI systems allow us to act independently of the application. With process automation and digital assistance, we unlock new potential in your company.