Best Practices

Cognitive AI EMMA enables dynamic pricing in retail

Automatically follow competitor offers or realise margin options

Automatic price adjustments with the cognitive AI EMMA

Follow short-term competitor price adjustments or realise margin options

While online retail in particular is becoming increasingly intensive, the ability to adjust prices flexibly is crucial for success. Dynamic pricing makes it possible to react quickly to market developments and achieve competitive advantages. With our RPA solution EMMA and the possible combination with the pricing service preismonitoring.de, we offer you a powerful tool to implement this process efficiently and flexibly.

Your advantages at a glance

  • Responsiveness and flexibility: Adjust your prices dynamically in real time based on market and competitive data.
  • Seamless integration: Use EMMA to fully integrate rule-based pricing into your trading and IT environments for maximum efficiency.
  • Transparent processes: Rely on EMMA for complete documentation and precise traceability of all pricing decisions.

Intelligent pricing in real time

EMMA cognitive AI integrates seamlessly into your existing retail and merchandise management systems to enable intelligent decision-making processes. Thanks to its ability to access applications via remote desktop connections or within Citrix environments, EMMA offers maximum flexibility while maintaining the highest level of data security.

This flexibility allows you to continuously monitor and analyse market data, competitor prices, competitor product availability or, if required, weather data. This allows you to adjust your prices immediately in response to market changes, competitor prices and fluctuations in demand.

Based on our data science solutions, EMMA can also interact with preismonitoring.de or other pricing services to determine competitor prices.

The figures speak for themselves

When using our RPA and AI solutions, the following results are achieved on average:

7-fold
increase in productivity per employee

+98%
Increase in quality and resilience

2 days
Average automation effort per process

Overcoming barriers to price comparison

EMMA's cognitive capabilities also make it possible to overcome hurdles on suppliers' websites that are intended to make price scraping more difficult. This enables EMMA to monitor competitor prices even in complex scenarios and make well-founded decisions for dynamic pricing strategies.

Deterministic and comprehensible processes

Every step in the dynamic pricing process is automatically documented by EMMA, including the creation of screenshots. This ensures full transparency and traceability, making adjustments verifiable and repeatable at any time. EMMA's deterministic mode of operation ensures that all price reconciliation processes run precisely and reliably.

Process automation
at a fixed price!
Contact us now.

AIMAX Business Solutions combines excellent solutions with first-class service. Your added value is our goal. Unique AI systems allow us to act independently of the application. With process automation and digital assistance, we unlock new potential in your company.

Conclusion

With the RPA solution EMMA and preismonitoring.de at your side, you can master the challenges of dynamic pricing and secure competitive advantages through intelligent and flexible pricing. Discover the opportunities that EMMA offers you to make your company successful and future-proof.

These awards say more than 1,000 words

Logo, i-ways Innovation Award 2024 Logo, Hessen Champions Logo, Winner of German Innovation Award 2020 Logo, Fraunhofer IPMS 2023 Logo, SAP Innovation Awards 2020
Andreas W. Ditze

"In retail in particular, both the potential applications and the associated opportunities of artificial intelligence are enormous. We can support you here with a wide range of options. If you have any questions about AI and the potential applications in your company, please feel free to contact me."

Andreas W. Ditze
Managing Director
Feel free to contact me!

Further application examples

Process automation
at a fixed price!
Contact us now.

AIMAX Business Solutions combines excellent solutions with first-class service. Your added value is our goal. Unique AI systems allow us to act independently of the application. With process automation and digital assistance, we unlock new potential in your company.